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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do LIDERAZGO convirtió este libro en el
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do LIDERAZGO convirtió este libro en el convirtió este libro en el más cercano a su corazón al historiador Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising
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